The Bling Factor: American Gem Society's Latest Evaluation Technology

As proud members of the American Gem Society the staff at the Sydney Rosen Company are trained in the use of assessing a diamonds cut using the latest gemological technology.  Cut is what makes a diamond sparkle and most diamonds are not well cut.  This is simply because the diamond cutter made compromises to get more weight retention from the rough crystal. The typical jewelry showroom uses high intensity lighting that is very confusing and makes it almost impossible for the consumers to judge the true sparkle factor of their diamond.  It’s why many customers are disappointed that when they get their diamond home it doesn’t look the same as it did in the store.  Sydney Rosen Company is different.  The lighting that we use is full spectrum fluorescent day light.  These lights duplicate a gemstones appearance as it would look in natural daylight.  Most stores use either harsh halogen incandescent lighting or  intense LED lights that reflect off the surface of the diamond that make even the most poorly cut diamonds have an exaggerated  sparkle effect that is unnatural. 

Using the newest technology called ASET (Angular Spectrum Evaluation Technology) and the “Presentation ASET tool” The diamond experts at the Sydney Rosen Company will show you exactly how well your diamond will sparkle.  It’s called a diamonds “Light Performance” and it’s only available to American Gem Society member jewelers.  For more information be sure to call or email David Rosen.  David is a Graduate Gemologist, Master Gemologist Appraiser of the American Society of Appraiser and a Registered Jeweler of the American Gem Society.