Storefront on Jeweler's Row in Philadelphia

Tuesday, September 21, 2010

Precise White Gold

White gold, which is one of the most popular precious metals used in fine jewelry, is actually created by combining yellow gold with some other white metal (usually nickel) to create an alloy.  However, the white gold jewelry you see in many showrooms does not start out looking pure white.  Most white gold jewelry is plated with rhodium to enhance its color, and give it a vibrant chrome look.  The downside to this process is that the thin layer of rhodium is not permanent.  In fact, to maintain its appearance, most white gold jewelry needs to be re-dipped in rhodium every 6-12 months.  This can become very inconvenient and expensive for consumers. 
Recently, a new alloy has become available that goes by the trade name Precise WhiteÒ Gold.  Although it’s exact material ingredients are a proprietary secret, this material retains its shine and luster better than any other white alloy on the market today.  It is safe for people with nickel allergies, and best of all it never needs to be re-plated.  Precise Whiteâ is used in our Promesaä collection of white gold settings, available at Sydney Rosen Company.